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Blog Medium Image2012-08-08T02:54:23+00:00

The Surge of Live Streaming & Its Growing Impact

The Surge of Live Streaming & Its Growing Impact By Maya Spiegel, Product Manager Today, social media is a big deal for pretty much everyone. Whether you're using it for fun or work, it's become a crucial part of our daily lives. However, in the last few years, live streaming has emerged as a new entity and key player in [...]

By |December 1st, 2023|Categories: Uncategorized|Comments Off on The Surge of Live Streaming & Its Growing Impact

Is AR Content Marketing Worth It? Examining Current and Future Opportunities

Is AR Content Marketing Worth It? Examining Current and Future Opportunities By Jason Norris, Head of Media Everywhere we look today, we see traces of the rapid onset of the metaverse, with more brands, businesses and media companies embracing the power of Augmented Reality (AR). From movie studios incorporating AR effects into their tactical marketing campaigns prior to the [...]

By |May 16th, 2022|Categories: Uncategorized|Comments Off on Is AR Content Marketing Worth It? Examining Current and Future Opportunities

The Next Phase in User Generated Content and Marketing

The Next Phase in User Generated Content and Marketing By Jason Norris, Head of Media UGC (user-generated content) marketing has proven to be a boon for brands. As its name indicates, UGC means users actively participate in its creation/generation, whether for personal purposes, or to interact with a company, brand, sports team, artist, or entertainer, or what have you. [...]

By |April 18th, 2022|Categories: Uncategorized|Comments Off on The Next Phase in User Generated Content and Marketing

How AR Enables Marketers to Reach Out to Customers with a Multi-Channel Approach

How AR Enables Marketers to Reach Out to Customers with a Multi-Channel Approach By Jason Norris, Head of Media Multi-channel marketing means something different from what it did 20 years ago, thanks in part to the rise of digital media. In addition to cable, television, radio, and traditional websites, we now have streaming services, gaming consoles, Facebook, YouTube, Twitch, [...]

By |April 6th, 2022|Categories: Uncategorized|Comments Off on How AR Enables Marketers to Reach Out to Customers with a Multi-Channel Approach

How Does Mobilize Work?

How Does Mobilize Work? By Jason Norris, Head of Media Brands around the world are seeking new ways to create more engagement with audiences — and Augmented Reality (AR) is the next frontier. Those who view AR-enhanced creative content are more likely to prefer longer form content over regular, static content, sometimes for up to 3–5 minutes. For mobile [...]

By |March 15th, 2022|Categories: Uncategorized|Comments Off on How Does Mobilize Work?

Immersive Relevant Augmented Reality Through Mobilize

Immersive Relevant Augmented Reality Through Mobilize By Jason Norris, Head of Media At Mobilize, one of the main objectives is helping users enjoy an impactful, seamless experience with a brand regardless of what they may be doing, whether shopping or simply having coffee. It’s what most brands and businesses want most – positive word-of-mouth, where people can’t stop talking about [...]

By |March 2nd, 2022|Categories: Uncategorized|Comments Off on Immersive Relevant Augmented Reality Through Mobilize