Is AR Content Marketing Worth It? Examining Current and Future Opportunities By Jason Norris, Head of Media Everywhere we look today, we see traces of the rapid onset of the metaverse, with more brands, businesses and media companies embracing the power of Augmented Reality (AR). From movie studios incorporating AR effects into their tactical [...]

The Next Phase in User Generated Content and Marketing By Jason Norris, Head of Media UGC (user-generated content) marketing has proven to be a boon for brands. As its name indicates, UGC means users actively participate in its creation/generation, whether for personal purposes, or to interact with a company, brand, sports team, artist, or [...]

How AR Enables Marketers to Reach Out to Customers with a Multi-Channel Approach By Jason Norris, Head of Media Multi-channel marketing means something different from what it did 20 years ago, thanks in part to the rise of digital media. In addition to cable, television, radio, and traditional websites, we now have streaming services, [...]

Immersive Relevant Augmented Reality Through Mobilize By Jason Norris, Head of Media At Mobilize, one of the main objectives is helping users enjoy an impactful, seamless experience with a brand regardless of what they may be doing, whether shopping or simply having coffee. It’s what most brands and businesses want most – positive word-of-mouth, where [...]

How Mobilize is Reimagining the Mobile Camera Experience We at Mobilize set out to answer one central question: how do experiences change when you start interacting with things that weren’t available before? With the onset of new broadband speed capabilities under 5G, Mobilize is gaining traction with mobile carriers— because we’re opening the door for [...]