Last year wireless customers took one trillion photos and shared billions of these moments on social media, creating $41B of ad revenue. The hottest trend is brands finding ways to be part of the camera experience thanks to innovators like Snap and Facebook.
Did wireless carriers miss out again? “Not so fast” says Aaron Horvath, CEO of Mobilize, “with our turnkey solution, carriers will get their piece of this pie.”
90% of all photos are taken using the native camera making wireless providers a threat to disrupt the social media advertising model. US Carriers are turning to Mobilize to add engaging features to the camera experience. Early results indicate an active user can generate $29 in new annual advertising revenue.
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*Estimated based on US results of 21% engagement, 12% share rate, $20 CPM Number of subscribers in model based on 2017 stats on Wikipedia