Dressed and ready for the race, dads and their kids attended exclusive pre-release parties for Disney’s Cars 3 on Blu-Ray and DVD.

Custom branded filters were set up in the Life of Dad mobile app for fans to create memorable photos during the event. Special moments shared by event attendees generated more than 1.5M branded impression on social media.

This marks the second Life of Dad event with Disney since the implementation of Mobilize’s Camera SDK.

Visit www.mobilize.solutions to learn more about adding the Mobilize Camera SDK to your app to delight users with branded filters to  create new sponsorship opportunities.