Digital Advertising Challenges
Marketers are facing some challenges with the effectiveness of their digital advertising efforts. Digital marketing accounts for an ever-increasing percentage of total marketing spend, at the expense of more traditional, “offline” methods, such as television commercials and magazine ads. But as companies spend more money on digital marketing, consumers are becoming increasingly indifferent to online ads and, in
some cases, actively fighting them.
What Is User Generated Advertising?
User generated advertising is a modern twist on a classic, highly effective sales generator – word of mouth marketing. The modern twist is that while consumers generate the impressions, companies control the branded content. In UGA, businesses engage with their customers to post branded content on social media, resulting in a brand endorsement and high impact impressions.
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