Digital Advertising Challenges

Marketers are facing some challenges with the effectiveness of their digital advertising efforts. Digital marketing accounts for an ever-increasing percentage of total marketing spend, at the expense of more traditional, “offline” methods, such as television commercials and magazine ads. But as companies spend more money on digital marketing, consumers are becoming increasingly indifferent to online ads and, in
some cases, actively fighting them.

What Is User Generated Advertising?

User generated advertising is a modern twist on a classic, highly effective sales generator – word of mouth marketing. The modern twist is that while consumers generate the impressions, companies control the branded content. In UGA, businesses engage with their customers to post branded content on social media, resulting in a brand endorsement and high impact impressions.

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About Mobilize Solutions, LLC: Mobilize Solutions is based in Irvine, California. The company was formed in 2013 and produces innovative apps that help businesses and events engage customers in a new way. Customer Generated Marketing is an impactful and cost effective way to increase awareness and drive new traffic. To learn more visit


Marshrae Harris
Mobilize Solutions