Tools, tips and tricks to increase the most precious lead for you.
Even in today’s digital age, word-of-mouth is still the most effective referral source in sales. As marketing technology evolves so does the approach for securing customer endorsements. Use these 6 tips to increase your word-of-mouth referrals and drive sales.
Tip 1: Understand the power of social media. Facebook is more than just chatting with your friends; twitter is not just about a trending topic and Instagram is more than a like on your favorite celebrity’s picture. These social media channels are powerful marketing opportunities that require little effort but yield a big return. In fact, 70% of consumers place peer recommendations and reviews above professionally written content (Reevo) and are referring to these sites regularly.
Tip 2: Train your sales reps. Provide your sales team with new and exciting tools to drive referrals from their customers. A good sales rep is already taking photos of their happy customers and sharing on social media. But ensuring that your happy customers share on their own personal wall creates a greater impact and connects your business with hundreds of new potential customers. The Virtual Photo Booth, is a unique tool for your sales team to engage customer to generate “Friend-to-Friend” advertising on social media.
Tip 3: Create a dazzling experience. Treat the car buying experience as a celebration by creating photo opportunities. Make this a red-carpet moment. Arm yourself with step and repeat signs and offer congratulatory decorations. When customers feel valued, they are more likely to share their experience with others.
Tip 4: Successfully brand your dealership. Checking in to your business location isn’t a new phenomenon but why not visually enhance that experience. By adding your logo, name and phone number to your photo post. This simple post has just gone from a tagged picture to a customized ad on social media. The Virtual Photo Booth, even allows you to add a link to your website for instant price quotes and information. Other solutions to brand your social media posts include TagKast, FotoFlipz and Snapifeye.
Tip 5: Take advantage of contests & rewards. Incentivize the consumer to post a recommendation for you through simple contests and reward programs. Implementing this incentive, makes it more likely for the customer to share their experience. There are various ways to deliver rewards to customers including Tango Card, Starbucks eGift and via the Virtual Photo Booth app.
Tip 6: Measure results. Collect analytics so you can measure your marketing efforts, adjust your marketing plan and manage your advertising budget. Make sure the marketing sales tools you adopt provide robust reporting to measure results like impressions, referrals, potential customers and sales opportunities.
About the Author
Aaron Horvath is a business leader with marketing, e-commerce and business strategy experience. He has held executive leadership roles with start-ups, a large non-profit organization, and Fortune 500 companies. An author of six United States Patents for game changing business ideas, Aaron is passionate about innovation with a strategic purpose. He is founder and CEO of Mobilize Solutions, an agency that creates marketing apps to engage customers to promote brands on social media.
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