GoldCamera™ provides attendees with event branded photos on their smart phones.

TOR pics


Irvine, CA. – (November 10, 2015) The Tournament of Roses® will embrace a mobile technology and social media to engage attendees in a new way. GoldCamera, a virtual photo booth app, will provide memorable souvenir photos for events and celebrations leading up to the 127th Rose Parade® presented by Honda and the 102nd Rose Bowl Game® presented by Northwestern Mutual.

GoldCamera is a free mobile app that uses geo-location technology to brand photos and provide instant rewards. The Tournament of Roses will set up events with an array of custom photo overlay options. Using GoldCamera, attendees can easily snap a photo, select a frame and share with friends on social media.

“We are honored to participate with such an elite organization. The GoldCamera app is a great tool for creating a deeper engagement with event attendees and generating buzz on social media.” – Michele Leach, Director, Marketing & Communications, GoldCamera

GoldCamera has become a go-to solution for large events and festivals looking to engage attendees and sponsors in a new interactive way. The mobile app is free and can be set up for any event, on any day at any location worldwide. To learn more visit the product website at To download the GoldCamera app to your smartphone, click here for iTunes and Google Play.



Michele Leach

Mobilize Solutions

Phone: 310-892-1970


About Mobilize Solutions, LLC

GoldCamera is a mobile app developed by Mobilize Solutions based in Irvine, California. The company was formed in 2013 and produces innovative apps that help businesses and events engage customers in a new way. Customer Generated Marketing™ is an impactful and cost effective way to increase awareness and drive new traffic. To learn more visit


About the Pasadena Tournament of Roses®

The Tournament of Roses is a volunteer organization that annually hosts the Rose Parade®, the Rose Bowl Game® and a variety of associated events. Nine hundred thirty-five volunteer members of the association will drive the success of 127th Rose Parade presented by Honda and themed “Find Your Adventure,” on Friday, January 1, 2016, followed by the 102nd Rose Bowl Game presented by Northwestern Mutual. Learn more about our events at and on Facebook, Twitter, Instagram and YouTube.